Voici un livre blanc sur l'affiliation, un puissant levier emarketing, rédigé par la société Public idées, spécialisée dans le domaine.
A télécharger ici gratuitement !

Voici leur offre:

L'affiliation, une nouvelle composante stratégique du plan de communication

Fondée sur la performance, l'affiliation change la manière d'investir en communication. Elle est désormais un élément clé du plan de communication en opposition à la communication traditionnelle on-line au CPM qui n'a jamais bien su justifier son retour sur investissement.

Principe générique de l'affiliation

L'affiliation est un partenariat (un rattachement) entre un site marchand ou fournissant un service (autrement appelé dans le jargon de la profession l'annonceur ou le site affilieur) et un autre site Internet (alias l'affilié ou le site éditeur). Ce rattachement fonctionne sur le principe de l'échange de services rémunérés. L'annonceur rémunère l'affilié en fonction des résultats qu'il génère conformément à une action préalablement définie (servant à la mesure de la performance).

Vers une affiliation plus ciblée plus intégrée dans le site éditeur

Qualifier l'audience des sites annonceurs et celle des sites affiliés pour établir un ajustement parfait entre les objectifs de l'annonceur (vente, qualification de base de données...) et le trafic potentiel que peut générer le réseau de sites affiliés.

Faire de l'espace publicitaire un espace marchand intégré. C'est l'une des grandes innovations de l'affiliation telle que la conçoit Public-Idées. L'espace d'affichage ne doit plus être seulement un espace de visibilité. Il est désormais un espace générant du chiffre d'affaires grâce aux à nos solutions qui raccourcissent le nombre de clic entre le produit ou le service affichés et la confirmation de commande.

Faire de la plateforme un outil de conseil et d'aide à la décision. Le rôle de la plateforme tel que nous le concevons consiste à faciliter le travail de tous. Aussi bien les annonceurs que les affiliés. Tout doit se faire plus facilement : lancement, gestion / analyse et animation.

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